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The service, Oh My Oppa, allows foreign visitors to “rent an oppa”. “It started out as a joke that foreigners coming to South Korea expect to find men like the ones they see on dramas, but no, there aren’t any men on the streets that are as good-looking, tall and nice as the TV stars,” said Mr Lee Joon Woo, CEO of Winwincook, in an interview with The Korea Herald. Mr Lee’s company conducted a test run of the Oh My Oppa service last month and is preparing to launch a full-fledged service in April. “We thought we would present these tourists with men we can be proud of. Although it was a joke at first, we followed up with an actual website and the social media reaction has been beyond our expectations,” Mr Lee said. The Oh My Oppa website currently features seven Korean men, who are not professional tour guides but friendly local “bros” willing to offer assistance for a fee. They may cut up steak for tourists, take flattering photographs and offer encouraging comments. However, as they are real Korean men with minimal training, English may not be their forte. During the tour, the guides and tourists may visit pet cafes or do activities that require extra payment, but only if they agree. For paid activities, bills are split. For paid activities, the bills are split. PHOTO: THE KOREA HERALD Mr Lee said demand for the tour guides has mainly come from European countries such as France, England and Germany, and South-east Asian places including Hong Kong, Thailand and Indonesia. The idea of “renting an oppa” might seem bizarre, even ludicrous to some, but it’s hardly the first of its kind. Chinese app Hire Me Plz offers instant dates to bring to occasions such as family events that demand a presentable plus one.
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Through Koryo, Wendy Simmons, a New Orleans-based marketing executive and writer, traveled to North Korea in 2016 and was accompanied throughout her trip, including visits to the bathroom, by guides. She returned home to write the book “ My Holiday in North Korea: The Funniest/Worst Place on Earth .” “It’s a chance to go to a place that’s not fallen under American and European influence, so if it becomes safe again I’d go,” Ms. Simmons said. Tim Neville, a correspondent for Outside magazine and a frequent contributor to The New York Times, traveled to North Korea in 2014 to report on its first ski area. Like Ms. Simmons, he booked his trip through Koryo and was accompanied throughout his stay by guides. “In a world of absolute peace where none of the politics exist, absolutely it would be a great destination,” Mr. Neville said. “It has a fantastic coastline. Something like 70 percent of country is mountainous.
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